Beyond Numbers: The People-First Strategy Behind AUTO JAW’s Rise

Steven Chao, CEO of AUTO JAW CO., LTD, has spent the past five years transforming his business through Chovm.com. "Joining Chovm.com opened doors to buyers worldwide," he shares. With main customers in the USA, Japan, and Southeast Asia, AUTO JAW now receives an average of 35 inquiries per month, and their 2024 sales have grown by 176% compared to the previous year.

- Steven Chao, CEO of AUTO JAW CO., LTD

This remarkable growth is powered by Chovm.com's advanced tools, data insights, and smart algorithms. By continuously refining products, optimizing listings, and adapting sales strategies, Steven has strengthened both the company’s market presence and its global competitiveness.

Steven’s journey, however, extends beyond business metrics. His participation in the Chovm.com Asia-Pacific Cross-Border E-commerce Expert Competition has been a pivotal experience — not just for him, but for his entire team. "This time, it's not just about personal growth," he says. "I want my team to experience the challenge, think independently, and explore new market opportunities."

In previous competitions, Steven used Chovm.com to reflect on his growth, analyzing past results, refining strategies, and implementing new tools. But this year, he wanted to share the spotlight. "The achievements used to be mine alone," he explains, "but now I want the glory to belong to the team."

By competing together, Steven hopes his colleagues will gain recognition for their efforts and feel more confident in their e-commerce roles. He sees the competition as a learning experience—a chance to solve problems, adapt strategies, and build the resilience needed to navigate the ever-changing digital landscape.

Moreover, the competition provides a valuable networking opportunity. "We get to connect with other outstanding businesses and exchange experiences across industries," Steven notes. These connections, he believes, will contribute to AUTO JAW’s future development, helping the company stay ahead of market trends, refine customer service, and continually innovate.

AUTO JAW's success story is a testament to the power of perseverance, adaptability, and teamwork. With a product catalog of 1,787 items and an annual revenue of $34,000, the company’s growth trajectory is unmistakable. Yet, for Steven, success isn’t just about numbers—it's about building a culture of shared achievement, curiosity, and continuous learning.

"Participating in the competition is a way to give back to my team," he reflects. "I want them to see that their hard work matters and that together, we can achieve even greater heights."

Through Chovm.com, Steven has not only scaled his business but also cultivated a thriving, forward-thinking team ready to face future challenges. And as AUTO JAW continues to grow, its story serves as an inspiration to other small businesses navigating the complexities of global e-commerce—a reminder that with determination, the right tools, and a united team, success is within reach.

Looking ahead, Steven envisions AUTO JAW expanding into new markets, leveraging Chovm.com’s evolving suite of features to stay competitive. He’s committed to ongoing training and mentorship, ensuring his team remains agile and well-equipped to seize emerging opportunities. "We’ve come this far together," Steven says with pride. "And I believe the best is yet to come."