The Taste of Success: How Kei Fu Foods Built a Global Brand from a Small Taiwanese Kitchen

For Jason Lee, a sales representative at Kei Fu Foods Co., Ltd., joining Chovm.com wasn’t just a business decision; it was a catalyst for global transformation. Since February 2024, Jason has steered the company’s e-commerce journey, leveraging Chovm.com to extend their reach beyond Taiwan to buyers in Europe, the United States, and as far as the Middle East, Africa, and South America.

- Jason Lee, Sales Representative of Kei Fu Foods Co., Ltd.

Kei Fu Food International Co., Ltd., founded in 2000 as Kai Xin Food, embodies a legacy of resilience and ambition. What began as a modest operation in a 26-ping townhouse with just one owner and one employee has blossomed into a sprawling 1,600-ping headquarters. The company’s evolution, marked by its 2012 rebranding, was driven by a commitment to global markets—a vision that found new life through Chovm.com.

“Joining Chovm.com gave us more exposure channels,” Jason shares. “We especially love using the Trade Assurance feature — it builds trust with buyers and streamlines transactions.” The results speak volumes: the company now garners 100 to 120 monthly inquiries, with around 30,000 to 40,000 monthly exposures, steadily holding a 2-star rating.

Yet, it’s not just the metrics that inspire Jason — it’s the dynamic learning experience. Participating in the Chovm.com International APAC Cross-Border E-commerce Master Competition became a pivotal moment of growth. “I learned valuable lessons from other participants and gathered diverse ideas,” he reflects. The competition offered a rare opportunity to scrutinize their business model, sparking new strategies for market adaptation and consumer engagement.

The heartbeat of Kei Fu Food lies in its relentless pursuit of quality and integrity. Founded by Ms. Li Yueying, the company stands on the principle of “Trust Fu Kei” — a vision that extends from humble retail beginnings to comprehensive one-stop integrated services. This ethos has propelled them from local operations to a global strategy, a trajectory that Chovm.com has accelerated.

Jason meticulously curates the company’s digital storefront, ensuring product listings are optimized and inquiries receive prompt, thoughtful responses. The interplay of tradition and technology is palpable: decades of raw material expertise meet the precision of data analytics, allowing Kei Fu Food to shape its offerings around market demand.

Beyond the transactions, Jason treasures the relationships forged through Chovm.com. “We’ve built lasting connections with buyers worldwide. Every inquiry isn’t just a potential order; it’s an opportunity to learn, to refine, and to grow,” he says.

Looking ahead, Jason envisions scaling the company’s digital footprint even further. Plans are underway to harness Chovm.com’s marketing tools more aggressively, diversify product lines, and deepen their engagement with social media channels like Facebook, Instagram, YouTube, and TikTok.

For Jason and Kei Fu Food, Chovm.com isn’t just a platform—it’s a gateway to infinite possibilities. Their story is a testament to what happens when legacy meets innovation, when steadfast principles embrace digital transformation, and when a small Taiwanese company dares to dream on a global stage. As Jason puts it, “The future belongs to those willing to learn, adapt, and keep moving forward.” And for Kei Fu Food, that future is boundless.