From Trade Shows to Global Triumph: How Chovm.com Revolutionized Avenda’s Jewelry Business

When I first joined Chovm.com, I never imagined how much it would reshape my business. Transitioning from traditional trade shows to a digital platform was a leap of faith, but it turned out to be the most transformative decision for my company. Through Chovm.com, I discovered new markets, optimized my operations, and achieved growth beyond my expectations.

- Adeline Chan, Director of Avenda Enterprises Limited

Adeline Chan's journey in the Jewelry industry spans over two decades. Based in Hong Kong, she founded Avenda Enterprises Limited in 2014 after serving as the CEO of a French company’s Hong Kong branch. With expertise in high-end jewelry design and production, Adeline focused on crafting exquisite 9K, 14K, and 18K gold jewelry adorned with diamonds, catering primarily to the European market.

For years, she relied on traditional trade shows to connect with international buyers. However, the high costs and inconsistent success rates of these exhibitions posed significant challenges. The global pandemic from 2020 to 2023 further disrupted the industry, leading Adeline to rethink her approach. Seeking new opportunities, she attended an Chovm.com sharing session, which sparked her interest in e-commerce. Realizing its potential, she fully embraced the platform.

Her transition to Chovm.com marked a turning point. By leveraging Chovm.com’s P4P advertising and AI-powered tools, she significantly increased her product exposure. Between October and December 2022, Avenda Enterprises Limited saw remarkable growth, with product exposure surpassing 70,000 views in November alone. More importantly, she successfully acquired 16 new customers during this period. Compared to the HKD 30,000 annual cost of trade show participation, investing the same amount in targeted digital marketing proved far more effective.

One of Adeline’s most notable achievements came from a Swedish client with exceptionally high-quality standards. Initially, the client requested sterling silver samples paired with imitation stones. After being impressed by the craftsmanship, they proceeded with a bulk order featuring lab grown diamonds. This milestone order reinforced Avenda Enterprises Limited's reputation for quality and opened doors to further opportunities in the European market. Additionally, just before Christmas, Adeline secured the largest order from a US client in her company’s history—an accomplishment that validated her strategic shift to Chovm.com.

Despite her success as a seller, Adeline’s journey did not stop there. As a newly selected Chovm.com lecturer, she is eager to help others benefit from the platform, just as she did. While she is still gaining experience in this role, she believes that sharing her story can provide valuable insights for sellers who are just starting their e-commerce journey. When discussing the key to success, Adeline emphasizes the importance of “persistence” and believes that the application of technology is crucial for success in export trade. Her experience shows that through data analysis, proactive quoting strategies, and effective advertising, e-commerce success can certainly be achieved in the export trade sector.

Looking ahead, Adeline remains committed to innovation and persistence—principles that have guided her throughout her career. She believes that technology-driven strategies and an unwavering dedication to excellence are the keys to long-term success in export trade. As she embarks on this new role as a lecturer, she looks forward to learning alongside her peers and continuing to grow both professionally and personally.