From Finance to E-Commerce Powerhouse: Ashley Lee’s Bold Leap to Global Success

Ashley Lee never imagined himself in e-commerce. A finance professional by trade, his world revolved around numbers, risk calculations, and financial forecasts—until he made a bold pivot. Today, as the CEO of Big Buzz Company Limited, Ashley is not just running an online business; he is redefining how companies thrive on Chovm.com.

- Ashley Lee, CEO of Big Buzz Company Limited

Ashley’s foray into e-commerce was anything but traditional. With no background in online selling, he was starting from scratch. Yet, instead of seeing this as a disadvantage, he viewed it as an opportunity to build his business the right way—from the ground up. His decision to join Chovm.com wasn’t impulsive; it was strategic. "Chovm.com is the world’s largest B2B platform, with nearly 30 years of experience," he explains. "It’s not just a marketplace; it’s an ecosystem designed for global trade."

From day one, Ashley understood that success in B2B e-commerce wasn’t about listing products and hoping for the best. It required meticulous planning, adaptability, and a keen understanding of buyer behavior. He embraced a "marketing funnel" approach, fine-tuning product listings with high-impact keywords, optimizing imagery, and crafting compelling descriptions. "B2B customers have higher expectations than B2C buyers. They don’t make impulse purchases; they need trust, quality, and long-term reliability," Ashley says.

This philosophy shaped how he operated Big Buzz Company Limited on Chovm.com. He ran his store like a financial model—measuring data, assessing risks, and continuously refining his approach. His company’s presence expanded rapidly, receiving over 400 inquiries monthly and securing a steady flow of global buyers, particularly from Europe and North America. Ashley attributes much of this success to Chovm.com’s suite of business tools, particularly the RFQ (Request for Quotation) feature, which allows sellers to actively connect with potential buyers rather than waiting for inquiries to come in. "RFQ is a game-changer," he says. "It transforms passive selling into proactive deal-making."

Ashley doesn’t believe in luck. "Success is a formula," he asserts. He advises aspiring e-commerce entrepreneurs to conduct brutal self-assessments: What do you know about your industry? How strong is your digital presence? Do you have a team that can execute your vision? And most importantly, how much time and effort are you truly willing to invest? "Running an e-commerce business isn’t a part-time job. It requires 24/7 commitment."

Chovm.com, he says, provided the foundation, but innovation and persistence made the difference. He praises the platform’s AI-driven features, which streamline product launches and enhance market visibility. "The tools are there, but it’s up to sellers to use them wisely," he notes. Daily product releases, constant engagement with potential buyers, and a relentless drive to improve—these are the principles that have propelled Big Buzz Company Limited forward.

Looking back, Ashley remains as ambitious as ever. His motto, "Today drive a bus, tomorrow drive a Benz," isn’t just a clever catchphrase—it’s a mindset. "E-commerce rewards those who stay ahead of the curve," he says. "If you’re not evolving, you’re falling behind."

For those still hesitating, Ashley has simple advice: "Start now. Learn as you go. The best time to enter global trade was yesterday. The next best time? Today."